Five stories that matter in consumer business today, in 90 seconds.

1. FMCG’s recovery finally has numbers behind it

Marico expects June-quarter revenue up in the early twenties, Dabur is guiding to double-digit growth, and Godrej Consumer sees high-teens revenue — all filed within three days of each other. Marico’s India volumes hit a multi-quarter high, and Dabur says rural keeps outpacing urban. Copra is down roughly 45% from its peak, easing the margin squeeze. After a year of recovery talk living in panels and projections, this is the first quarter the companies’ own guidance carries it simultaneously. The caveat: part of the growth is price-led, and margins are still healing (Business Standard).

2. DMart grew 15% — the market called it a slowdown

Avenue Supermarts posted ₹18,343 crore in June-quarter revenue, up 15.1%, with 503 stores. The stock fell about 5%. Goldman Sachs noted growth slowed despite a large batch of store openings in March and food inflation flowing through bills — implying single-digit same-store growth for a retailer priced as India’s most efficient. Store additions were also lower than in previous years. Full results land July 11; watch whether footfall per store is still rising, or whether new stores are dividing the same customers (Business Standard).

3. GST’s headline hides a soft domestic till

June collections rose 13.9% to ₹1.94 lakh crore — but domestic revenue grew just 6.5%, while import GST jumped 34.6%. The growth came disproportionately from the port. Domestic GST growing slower than nominal GDP, in the same quarter FMCG guides to double digits, points at rate cuts doing their work and a consumption base recovering unevenly. Cumulative first-quarter collections are up 8.4%, below the pace the Centre budgeted for the year (ANI).

4. The driest June in twelve years meets the rural bet

Kharif sowing is running 23% behind last year, and July rainfall is forecast below 94% of normal with an El Niño pattern emerging. July is the main planting month — delayed sowing postpones seed and fertiliser purchases immediately, and tightens rural discretionary spending with a lag. Rural demand has outpaced urban for three straight quarters, and every FMCG update filed this week leans on it. The next four weeks of rain decide whether the second half keeps its engine (Business Standard).

5. OYO’s parent files a debt-repair IPO

Prism filed updated papers with SEBI on June 30 for a ₹6,650 crore IPO — entirely fresh shares, no offer for sale. SoftBank, Ritesh Agarwal, Microsoft and Airbnb all stay put. FY26 profit tripled to ₹748 crore, and ₹4,987.5 crore of the proceeds goes to repaying debt, with the interest savings flowing straight to earnings. A decade after defining blitzscaling, OYO arrives at the exchange asking to be valued on profits. Its listing will set the benchmark for the consumer-internet paper queued behind it (Outlook Business).

Hit reply and tell me which of these you want unpacked in full — I read every response.

— Satyam · The Insight Labs